You’ve made the transition from traditional ‘dead tree’ methods of communication to online channels like the company website and maybe even blogs and social media, but are you simply ‘transmitting’ information about your sustainability initiatives, or engaging and interacting with stakeholders –in other words: communicating
From the marketing point of view, using the company website as an electronic brochure can do an organization more harm than good, as this practice can easily be perceived as simply wanting to ‘be seen’ as doing the right thing.
Dialogue, on the other hand, gives the organization credibility and fosters transparency and trust. The perception that there could be a hidden agenda is replaced by a consensus among stakeholders that they are finally getting involved, and being heard.
It is a process that requires being proactive, asking for views and opinions, and being a good listener, a process that begins with a captivating, innovative, alternative ‘platform for engagement’ that has highly skilled corporate and tech people behind it to run it, monitor it and manage it. Welcome to the Sustainability ShowCase.
Inside the Sustainability ShowCase
- Sustainability ShowCase Catalogue
- Listing – intuitive and developed with a strong emphasis on user experience and performance
- Sustainability ShowCase Info, Stats and SEO
- PowerPoint presentation at GoGreen Portals and SlideShare
- Social Networks
- ShowCase Introduction
- ShowCase Owners’ Blog
Each Sustainability ShowCase addresses the impact of the solution, business, project or service by presenting these ten imperatives: