In 2009, not many New Zealanders knew where their bananas came from, or how hard it was for growers and their families to make a fair living from their produce. So Chris, Simon and Matt decided, back then while hanging out at Piha, that it was time for a change.
New Zealand used to source it’s bananas from the Pacific, but increased demand and better shipping meant importers started looking to cheaper producers in South America and the Philippines. When we started our search, we looked to the Pacific first. We worked with the Samoa’s Women in Business cooperative to create our organic banana chunks, but sadly there aren't enough of the beautiful, sweet Misiluki bananas to satisfy New Zealand’s appetite for fresh fruit.
Our quest then turned to the other side of the Pacific and El Guabo, one of the world’s oldest Fairtrade cooperatives. We landed our first bananas in February 2010, and heaps of Kiwis asked their local stores to stock us. Our friends at New World, Pak N’ Save, Four Square, Huckleberry Farm, Moore Wilson and Commonsense Organics supported us from the outset.