The days of corporate governance being shrouded in mystery are over; transparency is now not just expected, but demanded. We are now entering a phase where ‘hyper-transparency’ about organisations’ social and environmental impact will be needed to help customers and stakeholders distinguish the truth from the PR gloss.
Glasshouse has built its reputation on and won awards for helping organisations – from multi-national corporations, to SMEs, charities and academic institutions – be transparent about their sustainability practices. This is a means to building trust and loyalty with their audiences. We do this by employing crystal-clear communications to bring your sustainability journey and stories alive.
But in the ever emerging hyper-transparent world, the need is to help our clients achieve a status beyond trust towards a more meaningful goal: one that leads an organisation to become a role model for corporate citizenship, and invokes true action and advocacy from its audiences. It is this that leads to lasting reputational and brand value.
We achieve this by managing your corporate reputation like a bank account – we take a ‘lifting the lid’ strategy and create clear and authentic communications that target your audience with the right information, at the right time and in the right format. This ensures you build up enough ‘reserves’ of trust to stand firm through both the good and the bad times.