Purity has been established sine 2008 selling organic, fair trade and Made in the UK gifts and clothing. We are based in the beautiful Surrey Hills. We aren't just another online shop, but we have had a real store with real customers. This gives us a great source of real life feedback on what items look good together and how sizing from different suppliers compares. We then share this information with you on our website.
We are dedicated to providing fashionable clothing and gifts with an ethical conscience. We believe that beautiful things shouldn't cost the earth and try to source all our ranges from sustainable sources. You have the power of choice and it can be used to alleviate poverty and protect the environment.
The revolution in the ethical shopping in recent years has seen an increasing number of companies dedicated to ensuring their ranges are produced under the principles of Fair Trade, and have minimal effect on the environment.
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.