. was set up in the early 1990's, before Fair Trade became fashionable. The goal being of operating an ethical business successfully, supplying quality fair trade products and playing an active part in the generation and cycle of goodwill. We aim to ensure that producers and customers alike are happy in, and benefit from, dealing with us. Founded by Guy Williams in the early 1990's, this is now a family business run with wife Rose, from our cottage in Gloucestershire. Also under our roof live our 5 children so please do not be alarmed if a young voice answers the 'phone; We would recommend liberal use of the phrase, "fetch mummy or Daddy" in such an instance.
During travels in South East Asia and the Indian subcontinent Guy was able to see it is possible to make a real difference to the lives of craftspeople & artisans and their families. Paying a fair price to those involved in producing such wonderful items and duly recognising the value of their work, can ensure that the craftspeople can properly feed, clothe, house & educate their families.
Dealing directly with craftspeople and their cooperatives has resulted in savings being made as middle - men are not involved. Thus we are able to provide excellent value - for - money to our customers.
We have operated this as a wholesale as well as retail operation. Global Citizen Fairtrading exhibited at the Autumn Trade Fairs at the NEC, Birmingham in 1994 and 1993. The wholesale section has always sold predominantly through the mail, from shows & occasional adverts in the Trade press. Also by supplying to shops in the area, often through word - of - mouth referrals.
Retailing began at craft fairs and markets in 1991, initially and briefly under the name of 'Shiny Happy People Trading Co.' The name - change came about after the realisation that financial institutions wouldn't take such a name seriously. From 1993 to 2005 Guy ran a stall from an ornate Victorian style handcart in Gloucester's Eastgate Street. [Excepting 2003 where this was done in the illustruous City of Bath's (a World Heritage site) Union Street. However the commuting distance to Bath always felt too far for comfort in terms of environmental sensitivity.]
The stall was very well-received & appreciated, though climate and street plan changes eventually rendered such trading in Gloucester somewhat difficult and with a heavy heart, we made Christmas Eve 2005 our last day on that site. From 2006 to 2008 we had a Saturday and Christmas stall on Gloucester's 'Cherry & Whites' Market in Kings Square
We traded April - December in Hereford from 2008 to 2010, and Christmas 2011, 2012, and 2013 beside the historic Old House, and expect to do so again Christmas 2014