The idea behind starting Clear Consumption grew out of our curiosity of the ingredients contained in the products we purchased. As consumers ourselves, we've had a hard time trying to decipher product ingredient lists at times and figured we could make our own natural, toxin-free liquid soap with ingredients that were also clear to ingredient-conscious consumers.
Our method of providing product ingredient clarity is straightforward and simply involves creating products with natural ingredients, free of synthetics of any kind. By choosing to produce products without synthetic ingredients (along with their crazy names), we automatically remove consumer confusion, it's that simple!
At the end of the day, Clear Consumption is about giving consumers the confidence of knowing exactly what they're buying by keeping our product ingredient lists as familiar and as simple as possible.