The idea of Kinetic
is to have an independent distributor that offers brand leaders which in some way enhance a natural lifestyle. The company's first major deal was struck with the American family-owned organic body care range JASÖN®
, which was already massively popular in the States and today remains one of Kinetic's
most popular brand. Later, Alexander spent time in America to learn more about the kind of products they wanted to market and during his time there he discovered NATURE'S ANSWER®
, which became another brand Kinetic began distributing in the UK.
Business never stands still at Kinetic
as it is always on the lookout for new brands. However, they are selective about the brands it takes on, and those that do appeal have to fulfil strict criteria. In taking on anything new, what has always been important to Kinetic
is developing and maintaining solid relationships with suppliers, and is one of the considerations the company makes in taking on brands. Kinetic's
relationships with suppliers are based on friendship, great respect and commitment which extend to over 20 years. Alexander adds: "Our suppliers would say that Kinetic
is about quality products, friendly service and is a vibrant and innovative company. We always listen and respond to what retailers need."