MYPURE was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for all the family...
MYPURE was founded in 2004 by Simon Golding and started out in a small cabin at the end of the garden. There are a few more of us now and we've outgrown our cabin beginnings. Our new home is a converted barn on an old farm in Kent, but the main thing is we all continue to be inspired by natural beauty products and the latest developments in natural ingredients.
We believe that cosmetics, toiletries and home cleaning products made from natural & organic ingredients are easier on our bodies and less likely to cause problems like allergic reactions and skin sensitivity. Products made from natural ingredients are less polluting during manufacture and they biodegrade quickly after use. Great for you, even better for earth. . .
Of course, it goes without saying, but we'll say it anyway, NONE of the products stocked at MYPURE have been tested on animals.
We have a lot of fun testing these products so you can be sure they are free from nasty chemicals and that they work well too, we hope mypure is your first port of call for all your organic beauty needs.