Commonly referred to as "liquid gold" or "The Gold of Morocco", Argan Oil is an incredibly rich source of Vitamin E and essential fatty acids. It has astonishing healing, conditioning and anti-ageing properties to keep your skin and hair nourished and revitalized and to keep you looking beautiful from head to toe. Argan Oil is not only a "super food" for the skin and hair but for the whole body. Having twice as much Vitamin E as olive oil as well as vital antioxidants and essential fatty acids. Argan Oil plays a major role in a healthy diet and is commonly used in traditional Moroccan recipes. A cosmetic so good and pure you could eat it? Literally? That is the ultimate in natural beauty. After all, why would we put something on our face that we would not put into our bodies?