Way back in 1993 we helped introduce the British public to natural crystal deodorants
and for 20 years we’ve been bringing quality, natural skincare to the world at large. We like to think that we’ve helped people make a real difference to people on a journey towards a more natural lifestyle. We’re celebrating our 20th
anniversary this year but that doesn’t mean we’re resting on our laurels!
Mother and son team Sally and Thomas are committed to improving existing products and developing new ones to fit the changing needs of our customers. In 2005, we created a natural Spray
version and Travel sizes
and 2008 saw a major rebrand
, overseen by The Design Council, which saw the deodorants renamed as Salt of the Earth and our detox range as Detoxology.
The ‘makeover’ has been very successful, and is used by the UK Design Council as a case study.
In response to the spray’s popularity and our customers’ growing interest in the 3 Rs - Reduce, Reuse and Recycle -
we introduced a 1Litre Spray Refill,
incidentally offering great value for money (always a bonus!) Customers buy these to refill old bottles or make gifts/samples for friends and some independent healthstores offer a refill service.