Amiya UK is run by Charlotte Pickering and Zoe Bermant. Charlotte and Zoe who met at antenatal classes in 2010 and both gave birth to boys on the same day. Two years later, and having remained in touch, their daughters were born five days apart. In early 2013 Charlotte set up Fancytotz Ltd, an innovative baby product business, and was joined by Zoe a few months later. With an ever-expanding team of expertise and with the help of top designers and engineers, Charlotte and Zoe hope to create a recognisable and trusted brand of baby and child items. They were delighted when Amiya asked Fancytotz to be exclusive UK distributors of its premium natural and organic baby bedding, and Charlotte and Zoe set up the Amiya UK brand in late 2013.
The Amiya collection has been designed by Ayelet Kelfa (pictured), who studied textile, printing and weaving arts at the Shenkar College of Design in Israel. Ayelet is the mother of three lively boys and has been successfully selling Amiya products for over seven years.