Amy's Kitchen is a family business… with every member of the family taking part. The company was started in 1987, when Amy was born. Her mom and dad, Rachel and Andy Berliner, carefully nurtured the company as well as the child, paying constant attention to every aspect of its day to day activities and providing the vision that has made Amy's so successful. Andy, who was born in Chicago and attended Purdue University, was formerly a large shareholder and President of Magic Mountain Herb Tea company, the first herbal tea widely distributed in supermarkets. Rachel was raised in a family who were eating and growing organic food in the 50's, long before doing so was popular. Besides a life long orientation towards natural foods, Rachel also has an arts background, and serves as the company's art director, overseeing all packaging design.
Andy and Rachel work as a team, discussing and dealing with every imaginable problem that a fast growing business faces. What they enjoy most, however, is the creation and development of new products… providing ideas and working closely with Amy's chefs and product developers. They taste new products again and again until satisfied that the highest standards of taste and quality are being met. Rachel, who has a keen and sensitive palate, is the company's official "taster."